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Consumer bread Fair
Now has the people's own bread exhibition started. During weeks 12, 13 and 14are Leksand Crispbread professional eventpeople are in place in your store to answer questions and present news.
- There are many questions about the crispbread. The purpose is toeducate consumers, "said Annika Sund, marketing director.
It is high time to start watching for the Leksand Crispbread, Vika Bröd and Finn Crisp bread fair, with the start last year was highly appreciated by both consumersand store personnel. The fair is aimed primarily at medium and large stores.
Last year, Susan Syrén one of demonstratriserna and she got on very well with thatface customers in the stores.
- It's great to be able to answer all questions. Many are curious and it shows that Leksand Crispbread is a known and well liked brand that stands for healthy andtasty products, locally produced and environmentally friendly. With this and a good education on crispbread is one additional security as demonstratris, "says Susan, and continues:
- It is important to stand in the store has a good location. The customer comes to the tasteand and ask a lot about ingredients and how baking works. Curiosity is high when new products are presented.
Some of the products the Fair now offer includes: the new Leksand Effectbread Sourdough & Quinoa and Oat bran & Millet, Finn Crisp Sesame & Fibre and Five Wholegrain bread and Vika hand baked crispbread. The customer may includeasking questions about how handgräddningen served.
- We want to hit consumers in the stores. This is a great opportunity to ask allpossible questions about fiber and whole grains is how baking works, "says Annie Sundberg.
More information: Annika Sund, marketing director at Leksand Crispbread AB +46 70-651 36 32